Friday, March 5, 2010

The countdown to the company launch begins...

Well, it's been exciting gearing up for the company launch but it sure has been a lot of work. I've been in the kitchen making inventory mostly- had a 19 hour workday on Tuesday, basically it was a huge marathon cooking session and I totally LOVED it! I'll be putting in many more days like this in the next couple of weeks to make as much of my gourmet and specialty sauces and condiments as possible for the launch. I may not get much sleep but at least I'll be having fun :)

Lots more going on other fronts now too...

I've started looking into the Farmer's Market opportunities in the area. My initial impression is that there's a lot to learn about- the insurance, booth, fees, scheduling...and the application process itself seems quite involved. I'll take it one step at a time as I have with everything else so far and I'm sure I'll be able to figure it all out. I'll keep you posted on how that's going and of course update the events page on the website to let you know where I'll be and when.

I've also started a list of gourmet and specialty food stores, restaurants and gourmet delis that I will be approaching to use and/or sell my gourmet and specialty foods. Those are a secret for now but I will share news about new developments as they occur.

I've begun to think about a public relations strategy for the launch that will fit my limited budget. I have a few ideas that may work out. I'll share more about those in the coming weeks.

OK, well, that's it for now. Stay tuned for more news and updates about the launch.

Terry

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